13 Best Content Writing Tips for Small Business Websites

title 13 Content Writing Tips Best Tips for Small Business Websites with InMotion Hosting logo

If someone offers you a completely free way to increase Brand awareness And generate income for your small business website, will you hear them? Can Content Writing Tips Do It?

It may take some time and effort, but believe it or not, that’s exactly what great content writing can do.

Whether you’re getting ready to create content for your small business website or you’re just not happy with the performance of your current content, producing great content is one of the most proven and cost-effective ways to attract a larger audience and attract new customers. .

It’s that simple – write great content and results will follow.

But you know what they say, if it was easy, everyone would be doing it.

Writing great content is hard, but so is riding a bike when you first try. And like riding a bike, writing awesome content becomes easier and more natural over time.

One of the best ways to improve at anything is to make a list of best practices and follow them. With that in mind, here are 13 tips to help you quickly learn how to create content for your small business website that resonates with your customers.

Top tips for content writing

Know your audience

Do you want people to read what you write and engage with the content on your small business website? Write the content for that them.

Content that makes readers feel like the author understands or feels their pain can go a long way in terms of conversion and retention.

But how can you write for someone if you know nothing about them?

If you know who your audience is or who you want your audience to be, it’s much easier to write content that you know will resonate with them.

Spend some time studying your audience demographics and analytics and understand who you’re writing for. Once you know your customers, build your content strategy around topics and conversations you know they’ll be interested in.

Evaluate your current content

Once you know your audience, it’s time to take an honest look at your existing content. You may have spent countless hours on the content on your website and are proud of it. why shouldn’t you be You know what work went into creating it.

But if you’re reading this article, it’s likely that the content isn’t working the way you’d hoped.

Take a step back and try to objectively evaluate your current content. If you have blog posts, are they powerful enough or do you see many of them doing more for you?

Bring something of value to the table

An easy way to get users to read your article or engage with your website is to offer them something of value. Is your content relevant? Do you have unique information or useful information? Can you answer a question or solve a problem for them?

Identify a reason why someone would want to read your content. The stronger the reason, the more likely the content will perform well.

Be the voice of authority

People tend to trust experts. If you’re an expert on the topic you’re writing about, act like it. Seize the spotlight and use it to shine a light on your business or product.

Even better if you can make it personal. Why are you the voice of authority? Personal examples that prove to your readers that you know where they’re coming from and can help solve their problem will build trust with your customers.

Include an SEO strategy

It’s hard to underestimate the importance of a solid SEO strategy. With a little effort, SEO can take your writing from good to great without spending a fortune, making it a cheap and effective way to boost your content for you.

The first step to SEO is learning how to choose valuable SEO keywords. If you want to write for your audience, knowing the keywords they are searching for will help you tailor your content to appeal to them.

There are tons of free courses online that teach you SEO content strategies, but until you become a master, it’s helpful to use a list of reliable SEOs that can take the guesswork out of fine-tuning your content.

An SEO checklist can help you keep your content on target.

Write compelling headlines

All of your content should be as strong as possible, but if you have to focus on just one area to shine, make it your headline.

Think about fishing. You won’t spend time finding a good spot, preparing your gear and setting your lines if you don’t bring a bait that you think will make the fish bite your hook.

Writing good content with boring headlines is like going to great lengths to land a fish and then sitting on the sidelines while every fish swims right at your hook.

It’s been said that 80 percent of people read nothing but the headline copy, and only 20 percent will actually click through to read the rest, so your headline may be your only chance to attract a reader or bring in a new customer.

Link to relevant content and useful resources

If you want content that’s really valuable, give your customers everything they need in one place.

Providing links to relevant articles or sites and including useful resources shows your readers that you have their needs in mind when creating your content.

Not only does this give you a chance to provide your audience with additional resources and materials they find useful, but it also gives you a chance to increase your SEO rankings and search results by linking to sites that Google finds valuable.

Add a CTA

A CTA (or call-to-action) is a request that encourages visitors to take a specific action that you have predetermined, such as applying for your products or services. This is also a good chance to encourage your readers to use your business.

Adding CTAs to your small business web pages makes your content actionable and gives customers an easy way to research or purchase your product.

There are many different types of CTAs and they can be easily customized for your business.

A "A call to action" (CTA) helps your readers decide what to do next.

Add images, screenshots, artwork, etc.

As the old saying goes, “a picture is worth a thousand words”. This is true for your small business website as well.

No one wants to see visually boring content, and good artwork can really make your content stand out. Adding visual elements to your content not only makes it look better, but also helps your SEO ranking.

Look at it easily

Long-form content can do well, but only when it has something of real value to offer. Don’t write long just to write long. Be concise and stay on topic.

If you can effectively say something in 500 words that someone else needed 1000 words to convey, your article has more value in the sense that it saves the reader time.

Make text scannable

Obviously, you want your reader to read the entire article, but if you can help them by presenting valuable information in an easy-to-sit-down way, that’s a win-win.

Use things like white space, bold headings, bullet points, or any other type of separator to break up your text and make it easier to consume. Your customers will appreciate it.

Straighten, adjust, straighten

With 1.9 billion websites online, one way to make sure no one pays attention to your small business website is to post sloppy content.

Nothing hurts your credibility like bad spelling or grammar, so take the time to proofread your work.

Our brains fill in schemas subconsciously, and it’s quite possible for you to see clean content that others read and easily point out a few needed tweaks.

Try reading your work out loud to slow your brain down. Once you’re sure the content is perfect, have someone else proofread it.

Leave them wanting more

A good way to keep readers coming back to your small business website is to provide them with content that leaves them wanting more.

If you know your audience and understand their pain points, you might know how to answer the next question they’re likely to have.

You may solve one problem, but if you can prevent them from having another problem by educating them about the issue while they experience it, you can quickly develop loyal readers and build a reputation as an active thinker.

Bonus tip: Update

Just because your content is good doesn’t mean it will stay good. New content is created every day and it’s possible that someone else has written something better since you’ve published your content.

Constantly checking your content to ensure it provides the most up-to-date information is a good way to prevent your site from falling in Google’s rankings.

Sometimes, you have to decide whether the content is worth rewriting or whether it should be removed altogether.

final thoughts

No one starts out as a great content writer, but plenty of people work hard to become one.

Writing great content is a process, and making the content stand out on your small business website definitely takes some effort. But with these tips and lots of practice, it can quickly become second nature.

Now that you know how to write content that will attract customers, make sure you avoid the mistakes that can turn them off.

And if you ever have any questions about your small business website, let us know. We are always here to help 24/7/365.

If you’re just starting a small business, here’s a free business startup checklist that you can download right now.

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